About this page

Guy Kawasaki urges us to "eat like a bird and poop like an elephant." In other words, consume knowledge (like crazy) and spread that knowledge around (freely). Share what you know. I agree. I often refer to books in my presentations, workshops, and classes. I try to provide you here, then, with a quick way to access those works. The link to Amazon is for your convenience (and mine too). — GR


Search Amazon

I linked many of the titles directly to Amazon. You can also use the search tool below to look for a book. At the Amazon site, you can get more information on the text and read what others said about the book. Very useful.



Int'l exchange rates
X-rates.com

Find a job in Japan
Career Cross Japan.com
Work in Japan.com
Jobsinjapan.com

Information on Japan
Living in Japan
GaijinPot.com

Business in Japan
Statistics on Japan
Stats on Japan by month
Portal site: stats in Japan
World bank: Japan stats
Japan.com
Institute for Labor Policy
JPN Labour Bulletin
JPN Ministry of Labour
Nippon Keidanren
JETRO
Entrepreneur Assoc.
Japan Fact Sheet
Jobs in Japan: links
Embassy of Japan

Japan info from JETRO
Invest in Japan
Market Information
Exporting to Japan
Regulations in Japan
Business statistics
Gov. Procurement
More JETRO links



Marketing &
Adverstising in Japan
Japan Market Intelligence
Marketing Research
Waseda Marketing
On Japan.com site
Dentsu
Direct Marketing Assoc.
Asia Mrktng research
David Kilburn articles
FCC: Communications
UN country information
MCEI Tokyo

Japanese Newspapers
Japan Times Online
Daily Yomiuri Online
Mainichi Online
Asahi Online
Nikkei Net
Nikkei Weekly Online
The JNP&EA (assoc.)




Japander.com posts many TV commercials featuring foreign celebrities. This will give you a feel of some for the TV adds in Japan.
7 Essentials of Graphic Design
by Allison Goodman. HowDesignBooks

The Design of Everyday Things
by Donald A. Norman. Basic Books.

Digital Color and Type
by Rob Carter. Rotovision

Store Presentation & Design: An International Collection of Design
by Martin M. Pegler. Harper Design.

Digital Type Design Guide: The Page Designer's Guide to Working With Type
by Sean Cavanaugh, Ken Oyer. Macmillan Computer

Emotional Design: Why We Love (Or Hate) Everyday Things
by Donald A. Norman. Basic Books

Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug. New Riders

Interior Design Visual Presentation: A Guide to Graphics, Models & Presentation Techniques, Second Edition
by Maureen Mitton, Maureen Mitton. John Wiley & Sons.

Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
by Gail Greet Hannah. Princeton Architectural Press.

Design Basics for Creative Results
by Bryan L. Peterson. How Design Books.

Design for Communication : Conceptual Graphic Design Basics
by Elizabeth Resnick. Wiley.

Japanese Design: A Collection
by Ken Straiton. Weatherhill Inc.

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler, Alina R. Wheeler. Wiley

Priceless: Turning Ordinary Products into Extraordinary Experiences
by Diana Lasalle, Terry A. Britton. Harvard Business School Press.

The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
by Tom Kelley. Currency.

This End Up: Original Approaches to Packaging Design
by Mono Design. Rotovision.

Geometry of Design: Studies in Proportion and Composition
by Kimberly Elam. Princeton Architectural Press

The Packaging Designer's Book of Patterns
by Lazlo Roth, George L. Wybenga.

The Elements of Graphic Design
by Alexander White. Allworth Press

The Non-Designer's Design Book
by Robin Williams. Peachpit Press.

Robin Williams Design Workshop
by Robin Williams ,John Tollett. Peachpit Press.
.
Robin Williams Web Design Workshop
by Robin Williams, John Tollett, Dave Rohr, David Rohr. Peachpit Press.

The Non-Designer's Type Book
by Robin Williams. Peachpit Press.

The PC is Not a Typewriter
by Robin Williams . Peachpit Press.

Japanese Graphics Now!
by Julius Wiedemann ,Gisela Kozak. Taschen.

Living Modern: Bringing Modernism Home
by Andrew Weaving, Lisa Freedman, Graham Atkins Hughes

Designer's Color Manual: The Complete Guide to Color Theory and Application
by Tom Fraser / Adam Bank

Color Index: Over 1100 Color Combinations, CMYK and RGB Formulas, for Print and Web Media
by Jim Kraus

The Big Book of Design Ideas
by David E. Carter

Katachi: Classic Japanese Design
by Takeji Iwamiya / Kazuya Takaoka

Designing Brands: Market Success Through Graphic Distinction
by Emily Schrubbe-Potts

Zen Interiors
by Vinny Lee

Japanese Style
by Suzanne Slesin, et al.


Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker. Free Press.

Building Strong Brands
by David A. Aaker. Free Press

Brand Yourself : How to Create an Identity for a Brilliant Career
by David Andrusia, Rick Haskins. Ballantine Books

Marketing: An Introduction
by Gary Armstrong, Philip Kotler. Prentice Hall.

Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood
by Tom Asacker. Eastside Publishing

Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson. Three Rivers Press.

Radical Marketing: Lessons From Ten That Broke the Rules and Made It Big
by Sam Hill, Glenn Rifkin. HarperBusiness

Brand Consultancies in Japan
So, you've set up business in Japan. Now, where do you go if you need help with branding, brand strategy, brand identity? Here are seven organizations that are world class and offer a wide range of brand-related services in Japan.

Detsu Brand Creation Center. Dentsu, the leading ad agency in Japan, has its own brand creation section.
Hakuhodo Brand Consulting Inc. Hakuhodo is the #2 ad agency in Japan with its own branding unit.
Futurebrand is a major global player with offices in Tokyo.
Landor Associates is one of the leading branding/design firms in the world.
Interbrand is the largest brand consulting firm in the world with 40 offices in 25 countries.
Asatsu-DK (ADK) is the third largest ad agency in Japan. Here's their branding page.
Hakuhodo is one of the world's top ad agencies.

Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
by Guy Kawasaki. Harperbusiness

Ten Deadly Marketing Sins : Signs and Solutions
by Philip Kotler. John Wiley & Sons.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier. New Riders Publishing.

Ogilvy on Advertising
by David Ogilvy. Random House

The Brand You 50
by Tom Peters. Knopf.

The Professional Service Firm 50
by Tom Peters. Knopf.

The Project 50
by Tom Peters. Knopf.

EVEolution: The Eight Truths of Marketing to Women
by Faith Popcorn. Lys Marigold Hyperion

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too)
by Matthew W. Ragas, BJ Bueno. Crown Business.

High Visibility: The Making and Marketing of Professionals into Celebrities