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About this page
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Guy Kawasaki urges us to "eat like a bird and poop like an elephant." In other words, consume knowledge (like crazy) and spread that knowledge around (freely). Share what you know. I agree. I often refer to books in my presentations, workshops, and classes. I try to provide you here, then, with a quick way to access those works. The link to Amazon is for your convenience (and mine too). GR
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Search Amazon
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I linked many of the titles directly to Amazon. You can also use the search tool below to look for a book. At the Amazon site, you can get more information on the text and read what others said about the book. Very useful.
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Marketing &
Adverstising in Japan
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Japander.com posts many TV commercials featuring foreign celebrities. This will give you a feel of some for the TV adds in Japan. |
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 7 Essentials of Graphic Design
by Allison Goodman. HowDesignBooks
The Design of Everyday Things
by Donald A. Norman. Basic Books.
Digital Color and Type
by Rob Carter. Rotovision
Store Presentation & Design: An International Collection of Design
by Martin M. Pegler. Harper Design.
Digital Type Design Guide: The Page Designer's Guide to Working With Type
by Sean Cavanaugh, Ken Oyer. Macmillan Computer
Emotional Design: Why We Love (Or Hate) Everyday Things
by Donald A. Norman. Basic Books
Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug. New Riders
Interior Design Visual Presentation: A Guide to Graphics, Models & Presentation Techniques, Second Edition
by Maureen Mitton, Maureen Mitton. John Wiley & Sons.
Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
by Gail Greet Hannah. Princeton Architectural Press.
Design Basics for Creative Results
by Bryan L. Peterson. How Design Books.
Design for Communication : Conceptual Graphic Design Basics
by Elizabeth Resnick. Wiley.
Japanese Design: A Collection
by Ken Straiton. Weatherhill Inc.
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler, Alina R. Wheeler. Wiley
Priceless: Turning Ordinary Products into Extraordinary Experiences
by Diana Lasalle, Terry A. Britton. Harvard Business School Press.
The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
by Tom Kelley. Currency.
This End Up: Original Approaches to Packaging Design
by Mono Design. Rotovision.
Geometry of Design: Studies in Proportion and Composition
by Kimberly Elam. Princeton Architectural Press
The Packaging Designer's Book of Patterns
by Lazlo Roth, George L. Wybenga.
The Elements of Graphic Design
by Alexander White. Allworth Press
The Non-Designer's Design Book
by Robin Williams. Peachpit Press.
Robin Williams Design Workshop
by Robin Williams ,John Tollett. Peachpit Press.
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Robin Williams Web Design Workshop
by Robin Williams, John Tollett, Dave Rohr, David Rohr. Peachpit Press.
The Non-Designer's Type Book
by Robin Williams. Peachpit Press.
The PC is Not a Typewriter
by Robin Williams . Peachpit Press.
Japanese Graphics Now!
by Julius Wiedemann ,Gisela Kozak. Taschen.
Living Modern: Bringing Modernism Home
by Andrew Weaving, Lisa Freedman, Graham Atkins Hughes
Designer's Color Manual: The Complete Guide to Color Theory and Application
by Tom Fraser / Adam Bank
Color Index: Over 1100 Color Combinations, CMYK and RGB Formulas, for Print and Web Media
by Jim Kraus
The Big Book of Design Ideas
by David E. Carter
Katachi: Classic Japanese Design
by Takeji Iwamiya / Kazuya Takaoka
Designing Brands: Market Success Through Graphic Distinction
by Emily Schrubbe-Potts
Zen Interiors
by Vinny Lee
Japanese Style
by Suzanne Slesin, et al.
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker. Free Press.
Building Strong Brands
by David A. Aaker. Free Press
Brand Yourself : How to Create an Identity for a Brilliant Career
by David Andrusia, Rick Haskins. Ballantine Books
Marketing: An Introduction
by Gary Armstrong, Philip Kotler. Prentice Hall.
Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood
by Tom Asacker. Eastside Publishing
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
by Richard Branson. Three Rivers Press.
Radical Marketing: Lessons From Ten That Broke the Rules and Made It Big
by Sam Hill, Glenn Rifkin. HarperBusiness
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Brand Consultancies in Japan
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So, you've set up business in Japan. Now, where do you go if you need help with branding, brand strategy, brand identity? Here are seven organizations that are world class and offer a wide range of brand-related services in Japan.
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Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
by Guy Kawasaki. Harperbusiness
Ten Deadly Marketing Sins : Signs and Solutions
by Philip Kotler. John Wiley & Sons.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier. New Riders Publishing.
Ogilvy on Advertising
by David Ogilvy. Random House
The Brand You 50
by Tom Peters. Knopf.
The Professional Service Firm 50
by Tom Peters. Knopf.
The Project 50
by Tom Peters. Knopf.
EVEolution: The Eight Truths of Marketing to Women
by Faith Popcorn. Lys Marigold Hyperion
The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too)
by Matthew W. Ragas, BJ Bueno. Crown Business.
High Visibility: The Making and Marketing of Professionals into Celebrities
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